We built LinkedIn to be the platform on which you could manage your professional life in this way. We kept it simple at the beginning. We provided every professional with the opportunity to have an identity on the web, connect with colleagues, and find the right resources to get work done.
But being CEO of your career means more than this. In the years since starting the company, we have extended the LinkedIn platform: We’re helping you acquire relevant business intelligence on your industry, identify the skills you need to master, make the right connections, and ultimately become better at the job you already have.
As I observed people learning LinkedIn, I came to realize that building the technology platform was not enough. People needed to understand more deeply the ideas and strategies that are behind the new world of work, otherwise they couldn’t deploy the LinkedIn platform the right way. They needed to understand why and how to grow their “soft assets,” adapt, and play for great opportunities.
This is one reason why I co-authored a new book called The Start-Up of You: Adapt to theFuture, Invest in Yourself, and Transform Your Career, along with co-author and entrepreneur Ben Casnocha.
In the book, Ben and I focus on entrepreneurial techniques that can accelerate your career, like establishing competitive differentiation, ABZ planning frameworks, and taking intelligent risk. We look at what start-up entrepreneurs do when growing companies and apply them to a career setting — the start-up of you.
Great job by Reid and Ben. The caliber of vision these guys have is a rare commodity.
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